Creepy Cat is a conceptual brand identity I created as a way to explore bold graphic design, expressive typography, and a striking colour story.

Imagined as an independent, edgy creative studio, the project embraces a raw, high-contrast colour palette, hand-drawn elements, and an unapologetically rebellious tone.

I developed the full visual direction, including the logo, colour palette, and overall brand vibe, to experiment with texture, pattern, and mood.

The result is a cohesive identity that feels fearless, unconventional, and creatively driven, reflecting the kind of studio that challenges norms and leads with strong visual ideas.